NewsMay 21, 2021

King Kamehameha Day in Hawai‘i Nei

Kamehameha Day is a state holiday in Hawai‘i celebrated annually on June...

NewsMay 10, 2021

Meet Rosie Jaffurs: Sunset Beach Surfer Girl

Most people know Sunset Beach as an iconic high-performance, big wave surf...

NewsApril 21, 2021

5 Things You Need to Know When Giving and Getting a Hawaiian Lei on May Day

In 1927, poet Don Blanding wanted to create a holiday around the...

NewsApril 19, 2021

The Best Gifts To Get Your Mom For Mother's Day

Wondering what you should get Mom for Mother’s Day? You can’t go...

NewsApril 15, 2021

Meet South Shore Guard, Simeon Ke Paloma

When youʻre born and raised in Hawai‘i, the ocean becomes a playground...

NewsApril 13, 2021

Built To Move - Mio Lī

Built To Move The Mio Lī by OluKai. Made for your every...

NewsApril 12, 2021

Together. We Go.

Footwear For The Island Lifestyle We just launched three new commercials celebrating...

NewsApril 12, 2021

Surfer Girl Waikīkī: Keānuenue DeSoto

Waikīkī is like a second homebreak for Keānuenuehahaiikanalupo‘i DeSoto. Although the 18-year-old,...

NewsApril 05, 2021

Kailah Ogawa Interview - Surfer Girl Collection

Kailah Ogawa is the artist behind our new and exclusive Surfer Girl...